My efforts to show all I can DO obscured WHY I do it, and the unique HOW that differentiates me. And, a “lead with product” strategy just got too complicated.

AI note takers, recorded meetings, transcriptions and computer-generated summaries of conversation… All of this suggests your words are becoming someone else’s data, whether you know it or not.

Know your point of differentiation - what makes you special in the market because you do it better than anyone else? Once you name it, focus your energies on doing more of it.